They chose the medium because they knew their target audience listens. He explained that, “she would put it on her chicken and it was always perfect.” This, despite the fact that, “she’s not a very good cook.”, Just take a listen to this fun and engaging ad read: Get started with Soy Vay's collection of tasty recipes! New look. El martes estuve en la Charla-Taller de Cylicon Valley, Story mapping, de la mano de beCodemyfriend. This led Clorox to try some fresh approaches with two shows as part of a campaign that also included more typical pre-roll and mid-roll live reads. The birth of Japanese Soy Sauce, “Shoyu”. Then find the right shows and talent to tell your story.”, Follow those steps and you’ll be saying, “yay!” instead of, “oy, vey!”, © 2021 Midroll is a subsidiary of SiriusXM Holdings Inc — podcast advertising, Keeping Kosher: When Jewish Law Met Processed Food, http://www.midroll.com/wp-content/uploads/Gastropod-SoyVay_mid-20160726.mp3. That’s why Clorox’s Soy Vay brand turned to podcasts. It's your basic Jewish boy meets Chinese girl story. Bits of garlic, real ginger and toasted sesame seeds swim in preservative-free soy sauce. Soy Vay #ShalomLomein Grand Prize Winner. Cook on high for 3 to 4 hours or on low for 6 to 8 hours. 18 talking about this. In honor of National Poultry Day, I am reviewing a way to use one of my easiest, tastiest, fastest ways to cook America’s staple meat: chicken. Dad’s party planning skills have reached a new level since he discovered Soy Vay. Wouldn't have it any other way. 0 shares. The story of Soy Vay and how it came to be is a cute one. Published January 6, 2015 - Last Updated October 18, 2019. “Gastropod,” which bills itself as a podcast about “food with a side of history and science” chose a topic to perfectly match Soy Vay, “Keeping Kosher: When Jewish Law Met Processed Food.” Not coincidentally, Soy Vay is a Kosher product (if it isn’t already obvious, think of the Yiddish expression,”oy vey!”). Soraya Vay Un caos ordenado! Being the most popular Asian marinade in the U.S. doesn’t mean there still aren’t masses of potential converts out there seeking unique flavors to make every ingredient more yummy. “It’s a great storytelling platform to tell our brand story and what we’re about.”. So, Graeber called on executive chef Mark Murphy of Benchmarc Restaurants in New York to attest. Story mapping octubre 24, 2013 - by Soraya. That’s why Clorox’s Soy Vay brand turned to podcasts. Midroll Media Blog Podcasts Deliver Soy Vay's Story with Impact Being the most popular Asian marinade in the U.S. doesn't mean there still aren't masses of potential converts out there seeking unique flavors to make every ingredient more yummy. This is the Teriyaki people talk about -when they're not too busy enjoying it. The Story. http://www.midroll.com/wp-content/uploads/Gastropod-SoyVay_mid-20160726.mp3, Evaluating this spot, Steinkrauss said, “What we like is the natural and native quality of the integration, as well as great content alignment with the product.”, On “Spilled Milk” Soy Vay was the exclusive sponsor for an episode entirely about Teriyaki, culminating with hosts Molly Wizenberg and Matthew Amster-Burton undertaking an honest taste-test of the sauce. Inspired by the classic sauces and marinades of China and Japan, with a deliciously kosher twist, Soy Vay was officially founded in 1982 and became an instant success. They soon realized that by combining the best of their families’ cooking secrets, they could create new and unique tastes. Then, as an adult, he tasted delicious Teriyaki skewers that a Chinese-American colleague brought to a potluck. With Intel being on the back foot of late having their desktop marketshare and mainstream relevancy swallowed up by AMD's Ryzen 3000 series processors what better way to get back into the hearts of your dumb fucking consumers than to partner up with Marvel and repackaging your "K" series unlocked processors with Avengers themed cardboard. http://www.midroll.com/wp-content/uploads/Gastropod-SoyVay_mid-20160726.mp3, Evaluating this spot, Steinkrauss said, “What we like is the natural and native quality of the integration, as well as great content alignment with the product.”, On “Spilled Milk” Soy Vay was the exclusive sponsor for an episode entirely about Teriyaki, culminating with hosts Molly Wizenberg and Matthew Amster-Burton undertaking an honest taste-test of the sauce. He explained that, “she would put it on her chicken and it was always perfect.” This, despite the fact that, “she’s not a very good cook.”, Just take a listen to this fun and engaging ad read: Add to online shopping list or grocery cart for Hannaford To Go. So, Graeber called on executive chef Mark Murphy of Benchmarc Restaurants in New York to attest. Client : Clorox (Soy Vay) Agency : Swirl Position : Production (project, line, and post) and agency producer Description : Trying to unveil the amazing awesomeness… Others have packed it up and gone to Europe to market and trumpet the marinade to the uninitiated on that side of the world. That's why Clorox's Soy Vay brand turned to podcasts. For a chance to win the Soy Vay #ShalomLomein Giveaway, simply leave a comment on this post with a valid email address. The event was a promotion for a relatively new brand of soy sauce and teriyaki glaze sold under the brand name Soy Vay. The result – Soy Vay. Moreover, podcasts are, “a rich and immersive way to reach our consumer,” she explained. This Stuff is GOOD! Thereafter, “Jiang” was affected by the surroundings and climate of Japan, and amidst the development of Japanese Food Culture, this soy sauce was transformed into the soy sauce, “Shoyu”, a fermented seasoning unique to Japan, and in the late 1600s soy sauce production began near the present day city of Noda in Chiba Prefecture. As host Cynthia Graber explained, “It started with a Jewish boy named Eddie in Palo Alto,” who grew up loving Chinese food. Soy Vay® has been mixing up Kosher sauces and marinades since 1982. Some have gotten married because of Soy Vay. It’s your basic Jewish boy meets Chinese girl story. They couldn't deny their passion - for food. “The marinade is so good,” Graber recounts, “that he persuades her to go into business with him.”, Another crucial aspect is how great Soy Vay sauces taste, and how easy they are to use. On “Spilled Milk” Soy Vay was the exclusive sponsor for an episode entirely about Teriyaki, culminating with hosts Molly Wizenberg and Matthew Amster-Burton undertaking an honest taste-test of the sauce. For recipes and tips, drop by soyvay.com. Submissions without photos may not be accepted. The Soy Vay way since 1982. Then find the right shows and talent to tell your story.”, Follow those steps and you’ll be saying, “yay!” instead of, “oy, vey!”, © 2021 Midroll is a subsidiary of SiriusXM Holdings Inc — podcast advertising. In the world of celebrities, Soy Vay was displayed in Eminem’s award-winning “Slim Shady” video. Subscribe to our newsletter for the latest show info and industry insights from Midroll. The Soy Vay Veri Veri Teriyaki Marinade & Sauce is a true teriyaki marinade and sauce that makes poultry and meat marvelous, fish fabulous, and veggies and tofu really good. Posts about Soy Vay written by Jan C. Johnson. Voy a dar mi interpretación de la charla así que siento si no soy fiel a la realidad, puesto que, como he dicho antes, es mi visión a cerca de esta herramienta. Soy Vay began when a Jewish boy and a Chinese girl met and began talking about a common interest: cooking. No matter what you use for your next recipe, we promise… This Stuff is Good! We respect your privacy, and you can unsubscribe any time. Soy Vay | We've been mixing up Kosher sauces and marinades since 1982. If you're a longtime reader of … Then, as an adult, he tasted delicious Teriyaki skewers that a Chinese-American colleague brought to a potluck. I’m no food blogger. Lately, though, I’ve been reading the labels on some new foods I’ve found. An in-depth mid-roll spot focused on the founding of Soy Vay, giving the tale the time and attention it deserved. As host Cynthia Graber explained, “It started with a Jewish boy named Eddie in Palo Alto,” who grew up loving Chinese food. Posts about Chicken written by Meghan Brett. “It’s what I would call almost a perfectly balanced marinade.”, Graeber added that Murphy’s mother-in-law actually turned him on to Soy Vay. That’s why Clorox’s Soy Vay brand turned to podcasts. “While we have a great base of loyal Soy Vay fans–and are the #1 Asian marinade–we’re still very much in a place of introducing people to the brand and our great tasting sauces and marinades,” said Molly Steinkrauss, associate director of public relations for Clorox. Soy Vay products seem to have an almost bewitching power over people. “The marinade is so good,” Graber recounts, “that he persuades her to go into business with him.”, Another crucial aspect is how great Soy Vay sauces taste, and how easy they are to use. Some time ago I impulsively found Soy Vay’s Marinades and Sauces at the grocery store. They couldn't deny their passion--for food. Featured Videos. Keeping Kosher: When Jewish Law Met Processed Food, http://www.midroll.com/wp-content/uploads/Gastropod-SoyVay_mid-20160726.mp3. Soy Vay teamed up with Celebrity chef Leah Cohen, of Pig & … Soy Vay Veri Veri Teriyaki Sauce found at Hannaford Supermarket. An in-depth mid-roll spot focused on the founding of Soy Vay, giving the tale the time and attention it deserved. They chose the medium because they knew their target audience listens. ! Same great taste! Next Up In Originals Trump Is NOT Banning TikTok Because This Comedy Is TOO GOOD TO BAN! This led Clorox to try some fresh approaches with two shows as part of a campaign that also included more typical pre-roll and mid-roll live reads. (Spoiler alert: they went home with a luau in their mouths, a nod to the Island Teriyaki flavor.) Please include at least one social/website link containing a recent photo of the actor. , ” she explained brought to a potluck customers and … Soy Vay by... 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